June 30, 2009

Taco Bell Makes Cinema Debut (Film Journal)

Posted by : george
Filed under : plasma tv

The fast-food chain that asks consumers to “Think outside the bun” in its TV ads is thinking outside of the (TV) box. For the first time, Taco Bell is turning to cinema as it ramps up its “Why pay more?” campaign to push nine menu items priced at 79 cents, 89 cents and 99 cents.


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